Writing, when being done to sell your very own service or product, is not easy. There are many people who find this task an obstacle towards their success, especially in online selling. The good news is this job is doable even for people who are not experienced with copywriting through a tool called Funnel Scripts. And I am here to show you how.
How do you write effective sales copy through Funnel Scripts? After subscribing to this service, you will select the particular script you wish to write and fill out the necessary information. The program will create the script based on this supplied information. You can review and make appropriate changes. Once finalized, you can download the final texts as a word or powerpoint file.
Let me go over these steps in more detail.
Funnel Scripts – How To Use It To Write Effective Sales Copy
After you have gone through the Funnel Scripts login procedures, you will see the program’s dashboard. You will find the information spread all over the page so do not be overwhelmed with it.
On the left part of the page and shown as a sidebar, you will be seeing the different scripts that you can rightfully create with this program. These scripts are bunched together depending on how they are used.
The main bulk of the same page will show the 4-step process which I shall proceed to discuss. These steps are:
- Step 1 – Quick Start
- Step 2 – Blueprints
- Step 3 – Training
- Step 4 – Tips Show
Step 1 will give you the Funnel Scripts quick start video and I recommend that you go through this. You will learn simply how the platform works.
Step 2 will give you all the possible scripts that you can create with Funnel Scripts. There is a specific section here called the Sales Copy and Video scripts where you can choose among the selection for video and sales templates. The copy is a term that just means words on the page. These scripts work closely to the DotCom Secrets scripts where an introduction on how to create the best sales funnels is explained.
These are the other scripts that you can create using Funnel Scripts:
- Expert Secrets scripts
- Case studies and testimonials scripts
- Dotcom secrets scripts
- Bullet scripts
- Email scripts
- Advertising scripts
- Content creation scripts
- Title and headline scripts
- One Funnel Away or (OFA) scripts
- Sales letter scripts
Once you have selected the particular template that you will be using, it will now take you to the specific page for this Sales Copy and Video scripts. You will see another video explaining what this script is all about. Follow through with this video because you will pick up important pointers on how to answer the questions when later asked.
You will now see the following instructions on how to generate your script. I am listing them down here as it below to guide your task here properly.
- Fill out the form below & click the “Build’ button.
- Scroll through the results that appear below the form.
- Click on the blue text to change the wording or click on the lock to lock in that wording.
- Click the blue shopping cart to save to the clip bin or the orange copy button to paste to your favorite text editor.
- Click on the ‘Get Results’ to download Text, Word, or Powerpoint version or have them emailed to you.
These instructions are the same for all the scripts available within this program.
Do not be wary that you may not know what to input as required information. The program will guide you here.
I suggest that you have Funnel Scripts load an example that you can effectively use as a guide.
Also, while inputting the information, please refer constantly to the text below the box since this will give you more explanation on what is needed to be entered here. These suggestions can be used as it is or modified to serve your own purpose.
After clicking on the Blue button, Funnel Scripts will revert back to you with the proposed script. You may have more than one script to choose from.
When you are reviewing these scripts, you will notice that the information that you have provided are marked in bold letters. You can still revise these texts if you are not fully satisfied with the results.
Once completely done, you can now download the script in the format needed or choose to send it to you via email.
There is however a complication in case multiple script versions are generated since you cannot choose the particular one you want to download.
A workaround here is to clip on the specific sections of these scripts that you like and have it be pasted on a different interface. You can then work on the contents of this particular clip bin by editing its contents and later downloading the contents.
This is about it in terms of how to create your sales copy using Funnel Scripts. You can click on the Step 4 button mentioned earlier for more tips in using this program.
Now, I want to discuss what is Funnel Scripts, what is it really about and how these scripts can really assist you with your business.
What Is Funnel Scripts And How Can It Really Help You
Funnel Scripts is a simplified program which aims to make copywriting easier especially for people who do not really have a lot of experience here. It is kind of like an assistant who will ask you questions as to what you want to appear in your script. Then return later with a completed script for you to review.
It was created by Russell Brunson and his partner, Jim Edwards. It is a platform for script writing that compliments the ClickFunnels software. You may have probably heard of this particular program but just in case you have not, it is an online builder of sales funnels that can help you sell your products or services online.
Writing great sales copy to sell your services or products is a given. It is a powerful and effective marketing tool that is proven for the following reasons:
- It will definitely give your brand a distinct identity from that of your competitors. It will allow your business to earn a name for itself that is distinctly yours.
- You can easily measure the results of your sales copy. Obviously, if it is a great one, you will see better results in terms of conversion and engagement. Knowledge gained from these metrics will enable you to roll out better ad campaigns later.
- If your sales copy is really engaging and interesting, your target audience will have no choice but to get the product or service that you are selling. You have given them enough reasons to go through with this purchase.
- Not only will your clients buy your products or services because of your sales copy but this will definitely allow you to build a long-lasting relationship with them. This will obviously be a distinct advantage considering that there is a great chance that you will have newer products or services to sell later. You already have a captured audience to begin with just in case these things materialize.
You can also use Funnel Scripts for any of the following:
- Sales copy
- Call to action (CTA) copy
- Ad copy
- Headlines
- Email scripts
- Webinar optins
- Video sales scripts
- Lead capture scripts
- Product descriptions
- Subject lines for your emails
- And others
As described earlier, there are available templates for these forms that you will just have to modify based on your answers to the queries. It will definitely make things simpler for you and you will get to leverage on the success of Russell and Jim. They have used and perfected this with their numerous businesses.
Funnel Scripts can effectively make copywriting or creating effective sales copy much easier for you. You do not really have to reinvent this wheel, on what you are going to say in your webinars or what needs to be shown in your sales funnels.
If you want to really make your services or products take off in the online market, you need to nail the task of sales copy properly. They have to be correct in how they are written and effective enough to promote your products and services.
There is also the element of time to consider here. The faster that you can roll out your products or services online, the better will your chance be of beating your competition to the market. You will definitely need a great sales copy to go through with this launch.
Please see the following points raised by various companies involved in online marketing:
- According to Real Business, which is a recognized British small to medium enterprise (SME) culture leader, the grammar and spelling in your websites have to be correct because 74% of the website visitors pay attention to it. Also, 59% of people do not do business with websites that have these errors.
- You will need to have an effective headline because 80% of the people just look at this and ignore the rest. This is according to Copyblogger, a company which teaches people on premium content marketing education.
- A/B testing done on email subject lines show simply adding certain words here increases the open rate by about 24%.
- Changing the CTA from a passive tone to that of an active one, increased the sales conversions by about 17% according to Econsultancy. It is a leading consultant in this e-commerce field.
- When you add social proof to your sales copy, you can increase signups by about 20% according to Unbounce, a company which promotes convention platform for marketers. Social proof is a particular type of conforming where people copy the actions of others in a certain situation. It is one proven tactic used by marketers to ease the mind of customers who are worried.
What I am showing with these statistics is that these points will give you the best chance possible. You will be better off if you can just use the proven scripts that will obviously have these points and more included.
Why You Really Should Use Funnel Scripts
I hope I have presented in the previous section why you really need to use Funnel Scripts. This is especially so if you are an individual who does not have the time nor the talent to go through the process of writing a sales copy from scratch.
These are the advantages that you will gain if you go ahead and get a Funnel Scripts subscription.
- You are not shortchanging yourself here with the quality of sales copy that you will be getting. This copy that is being generated by this program is proven to follow the copywriting techniques and formula used by professional writers. Your audience will be really engaged once they see this sales copy at work.
- There are additional training here that is given monthly. Let’s face it that you do need to learn constantly to enable you to be one step ahead of your competition. By going through with this monthly training exercises, you will find yourself being given an edge over your rivals.
- The contents of this program are constantly being modified and updated in the system to keep up constantly with the times. As a matter of fact, you will notice that most of the scripts have V2.0 appended to their descriptions which means that a newer version is being used. This is a plus for you since you are assured that you are using the latest scripts to conform with what’s the latest in online selling.
- In cases that your products or services need special sales copy, you can request the customer support people to provide you with one. You are not limited to the templates that they have rolled out.
- Getting Funnel Scripts will give you these following bonuses.
- Funnel Blueprints which is an interactive PDF which places all the scripts available in this program. This will make it quite easier for you to go through this compiled list of scripts that you can use instead of scrolling down the sidebar mentioned earlier. You can therefore easily match these scripts to the sales funnel template that you will be creating for each structure phase.
- 5 Fast Share Funnels, which are sales funnel examples or pre-built ClickFunnels funnels. You can opt to import these funnels to your ClickFunnels account assuming you already subscribed to this service.
- Inception Secrets which is a particular recording of Russell Brunson’s live training. To give you an idea as to what this is all about, this is the art of selling to somebody. While making them believe that it was their own idea to get this product or service. This is kind of like the psychology that is behind the copywriting job.
Final Thoughts On Using Funnel Scripts To Write Effective Sales Copy
Whew, I hope that I have finally convinced you to give this product a try.
When you give Funnel Scripts a try, you are essentially freeing precious time. The time that you can effectively use to market your products or services or take on other critical tasks such as hiring people, setting up your shop, or others. You will leave the important task of creating effective sales copy with Funnel Scripts.
The good news is that you can get a sample of Funnel Scripts free by checking out this Amazing Headline Generator.
You can just definitely go ahead and make use of the Funnel Scripts trial version to give it one try by clicking on this link. This will take you right away to this page where you can create a headline script. Just follow the procedures mentioned earlier in the article to get your script based on the information you have entered.
Once you have tried it and liked it, you will need to upgrade your account to get the full features of this program.
The other way to learn more about Funnel Scripts is to join the free webinar hosted by Russell Brunson and Jim Edwards. They will go over the reasons why your existing funnel is not making headway in the market which is due to the quality of your sales copy. You can click on this link to book a reserved seat in this webinar.