Traffic Secrets Book By Russell Brunson (Get The Million Dollar Course NOW)

This Traffic Secrets book, by Rusell Brunson, is kind of like the third part of any successful trilogy. Lord Of The Rings, The Matrix, The Godfather, The Dark Knight, and many others that are very familiar. If you can get this excellent book and read it from cover to cover, you will learn many things that will make your funnels more successful. I can also help here by discussing this through this article.

What is Traffic Secrets Book by Russell Brunson about?

Traffic Secrets shows you ways to drive traffic to your website. It breaks down all the possible sources online to reach your target market and shows step by step how to leverage them.

I mentioned earlier the trilogy of books that this book is a part of.

It is the 3rd in a series of these Russell Brunson books. This is the same Russell Brunson who is one of the owners of the ClickFunnels product that has made many people millionaires and has over 70K members worldwide as of today.

The first book is DotcomSecrets which is all about the science behind sales funnels and the second is Expert Secrets which explains the art behind this same concept.

I kind of like to picture that this Traffic Secrets book Russell Brunson wrote, serves as the one that will complete the story behind this sales funnel idea. It will definitely put the picture together and fill in any missing information that the first 2 books may have missed. It will do what the usual 3rd movie in any successful trilogy will do.

You will have your AHA moment after reading the last page of this book and say to yourself that finally, you know what funnels are all about.

Let me now talk about the origins of this book which is another fascinating story by itself before I discuss what this book is all about.

First, it is not Russell Brunson who really came up with this unique idea for this book and course. And it was from John Reese.

This guy is famous for the simple fact that he earned more than $1 million in a span of 24 hours and without spending a single penny for this same course.

You see, Russell is a very competitive guy and he models himself after John. Of course, he read this book and got inspired by it.

He immediately began looking for ways on how he can set his own record. He wanted to make $1 million in 1 calendar year. He tried for 2 years consecutively but failed.

He finally got this breakthrough in year 3 when he made more than the $1 million goal with months to spare.

Let me tell you another thing about Russell.

He always makes it a point to beat his own previous record and dream of a new one right away. He always sees the next goal as his 4-minute mile.

Why a 4-minute mile you ask?

A 4-minute mile before years ago is always considered as impossible to achieve.

Lots of people tried until finally someone named Roger Bannister did it and finished under 4 minutes. Within 46 days, another guy named John Landy also finishes this challenge. And pretty soon, many people have also done the same.

You can safely say that this 4-minute mile goal is kind of like a challenge that you first think that you cannot simply get over. Eventually, you will do enough that you will vault over it before you realize it. You will go on looking for your next 4-minute mile goal immediately thereafter.

Russell is inspired by his success and wants to share his secrets with others. He wants other people to become successful just like he did. And one way that he thought of is that if he can give away this content to his mentees.

When he asked John if it is possible to give this product away to his members, John flatly refused. Russell did not give up and asked again if he can purchase John’s company so he can make this happen. In the end, they agreed that Russell will pay John just under $1 million dollars for this product.

This is spare change if you will account for the success that Russell has reached since this purchase.

Did you know that he generated $3 million in sales when he presented during Grant Cardone’s 10X Live Event? His presentation is all about sales funnel strategies and driving traffic to it. And he is using Traffic Secrets to do this for his own sales funnels.

And now Russell is coming out with his own version of this book based on John’s original material and has his insights included in it. Since Russell is a direct marketing expert, you can surely expect that the principles behind this concept will be part of this material.

I am sure that by now you are interested in what this book and course are all about. Let me give you an overview of the materials.

What Is Traffic Secrets All About?

You and I are both aware of how important traffic is to any online business. Whether this traffic is coming from paid sources or not, this is critical for without it, you will not be getting any leads that can be converted to sales.

If you find yourself stuck in these following situations, then Traffic Secrets is perfect for you:

Your business is not doing well right now and you are looking for novel ways to refresh it
You are selling a physical product and you would like to learn how Amazon and other e-commerce platforms can drive traffic towards your own site
You do not carry a service or product presently but are looking for ways to make money online; you have heard that affiliate marketing is the right way to go
You are using several traffic-driving strategies but feel you need to diversify your methods

And that is why you really have to get your hands on this book and the course. It will give you an idea of how to come up with the right traffic system. You will thank yourself later for taking the courage and time to go through with this exercise.

Let us discuss this more.

What Will You Learn From Traffic Secrets

First, you will learn about the 3 types of traffic and how to maximize each one of them to your advantage. These are:

Hot Traffic
Warm Traffic
Cold Traffic

There is a big distinction between these types.

Hot traffic means people who know what products they want because of a pressing need. They are almost there in terms of making the buying decision. You will learn that they are expensive to target through paid ads, although you can get the highest conversion from this type of traffic.

Warm traffic refers to people who know that there are solutions to their needs, although they do not know about your service or product. When they google their questions, they usually search for the “best item for their (needs)”.

Lastly, cold traffic points out to people who are simply unaware of any service or product that will address their concerns. Usually, when they do their searches, they preface their questions with “how to”.

Cold traffic is the cheapest one to target with paid traffic.

Aside from this, you can pick up these nuggets from each of the 24 modules of this Traffic Secrets course:

1st Module:

This module serves as the key foundational base of the later modules. You need to grasp the concepts here thoroughly because you will get lost later.

Key learnings:

Core concepts such as domain names, branding, target markets, investing early, etc.
Introduction to the Google Analytics and Google Tag Manager
Facebook Pixels and how to set them up

2nd Module:

This is where you will learn how to look for your market.

Key learnings:

Where in the online world to look for your target audience
Keywords that are forthcoming and to look for
Keeping up with trends, in this case through Google Trends
What the market really cares for
What sales copy or ad the market will respond to
Checking on your competition through their forums, advertising, email lists, etc.

3rd Module:

You will discover how powerful great sales copy can be towards generating traffic towards your sites.

Key learnings:

Funnel Scripts which is a software that Russell Brunson and Jim Edwards have come up with
Checking again with your competition through modeling Google ads and word counting tools

If you want to learn more about Funnel Scripts, please click on these links to my previous articles:

4th Module:

Discover keyword targeting through seeing the buying intent hiding behind words.

Key learnings:

How to use keyword research tools namely Google Keyword Planner, Keyword Spy, Amazon for Keywords, and others
Building your keyword master list
Difference between what is a broad match vs exact match

5th Module:

Learn how you can maximize your email list. Automate email marketing so that it will continuously drive traffic.

Key learnings:

How webinars or virtual conferences can really expand your email list
How to and the best times to send out your emails
Tricks to increase the opt-in rates
Promoting your email list
How to turn people in this email list to become your loyal subscribers

6th Module:

In this module, you will know how to sign up powerful influencers and websites which can promote traffic to your sites. You will also know how an affiliate program works here.

Key learnings:

How to make your affiliates grow your own list
The best method to sign up new affiliates
Starting contests that will motivate these same affiliates

I have several articles regarding affiliates that you may find very interesting:

7th Module:

You will find out how to get Amazon’s product advertising API to promote your own online site. This is especially helpful if you do not carry a lot of items. So you can fill it up, so your online store will not look so empty.

Key learnings:

How to make price comparisons drive traffic to your own sites
Get Amazon Kindle books to create opt-in leads
Make your own products get listed on these shopping sites
Know more about Alibaba product suppliers

8th Module:

You will learn the various traffic methodology and formulas that will help you know the real numbers relating to your business. And you will pick up the common mistakes that online marketers commit.

Key learnings:

Ways to lower per visitor cost
How to increase incoming traffic
Importance of making the average visitor value higher

9th Module:

This is where you will learn how to place your ads in major channels like Fox, ESPN, CNN, and others. There will be tips given on how to negotiate media buys and learn of the little-known sponsorship secrets.

Key learnings:

Techniques on how to run banner ads, sponsorships, text ads, and others
Searching and getting the best media creatives in your particular market
Setting up your own conversion tracking

10th Module:

Being the longest module, you will definitely pick up knowledge of Google’s own pay-per-click or PPC algorithm platform here.

Key learnings:

Get high Google Adwords scores for your own landing pages
Be able to zoom into target traffic and drive them in through these Google Adwords campaigns
Use keywords that are strategically placed
Maximize the clicks that your ads will be getting

11th Module:

Everything here is all about podcasts and how you can make use of it, for your business even if you do not have the time to create it. You will learn how to earn more through podcasting.

Key learnings:

How to hack Apple iTunes podcast setup to get higher rankings
Outsourcing your podcasting needs
Repurposing your old content

12th Module:

The topic here is mobile marketing, which is an obvious need in today’s times. Statista.com is projecting 2.5 billion smartphone users by the end of this year. You will use this mobile channel to drive traffic towards your sites.

Key learnings:

Learn how mobile apps are being made and used to generate traffic
How to make these same apps rank higher in Google’s Play Store and Apple’s App Store

13th Module:

This module will be almost similar to this previous one discussed.

You want to drive people to your funnel. However, it will be concentrated on widgets and software. By simply giving away these programs, you can obtain precious leads in return.

Key learnings:

Get new ideas for software
What are the secrets behind software development

14th Module:

This module is all about Facebook ads. You will pick up the theories and applications behind this very powerful marketing tool.

Key learnings:

Retargeting in Facebook
Creating ads for specific demographic groups
Creating high-converting ads
Tracking these ads
Tips to make your Facebook ads successful
Working with Ads Manager

15th Module:

You will learn more about this retargeting concept. How important it is to get back in front of people, who have already checked out your sites but chose not to buy. Your total customer acquisition costs will be lower here since this client have an idea already about the item that you are selling.

Key learnings:

What are the most glaring retargeting mistakes
How to create special customer offers and content campaigns
Campaigns that target lead generation
Retargeting fatigue and overall creepiness

16th Module:

You are going worldwide with this particular course. You will learn why tapping on the overseas market is very profitable for your online business.

Key learnings:

Marketing to foreign languages and English speakers around the world
Knowing more about licensing mechanics
Finding inexpensive language translation service providers
Keeping an eye on international trends
Repurposing your content to suit foreign markets

17th Module:

In this module, it is all about social media. You will find out where to use a particular social media platform to target certain niches for lead generation.

Key learnings:

Learn tips on using Facebook, Pinterest, Instagram, Twitter, and LinkedIn the right way in lead generation
Know how to use Buzzsumo in searching for high-converting content and headlines
How to achieve a viral effect for your posts

18th Module:

You will pick up the strategy of turning visitors who do not buy anything from your site to become lead magnets. They will end up bringing in warm leads later.

Key learnings:

Combining the power of your various social accounts to enable you to become a promotional powerhouse
Increasing the number of your Facebook shares and likes
How to turn your own email list to become sources of traffic
How to run powerful contests that will surely attract traffic

19th Module:

You will learn here the key concepts of Google on-page and also off-page SEO. Just for the record, the former is referring to the optimization of web pages through its HTML code and content to get a high ranking and relevant traffic from search engines. The latter is done through optimization of the links and various external signals.

Key learnings:

How to use Moz for backlink research
You will know how to use the proper keywords
Realize the importance of links, cross-links, linking out, and getting links from other external sources
Know WordPress’ own content management system

20th Module:

You will definitely understand through this module the importance of quality content. This will enable you to get higher rankings and give great value to your audience. This type of content will be ranked by Google and your own market will love it.

Key learnings:

Learn what your content should be all about and the right format to use
When and where to share this same content
How to outsource the creation of this content
Understand that great content will bring in organic leads, that is way cheaper compared to paid traffic

21st Module:

In this module, you will find out the ways that other people’s content will be used for your own lead generation. This is to keep you from being hopelessly stuck in the content treadmill cycle.

Key learnings:

How to create round-up posts, where a group of experts can generate traffic to your site when they share it with their social media followers
Learn how to use the other sites YouTube videos and infographics to generate leads for your own site
How to make powerful case studies
How to collaborate with experts and your customers to gain traffic

22nd Module:

This module will be all about YouTube marketing that will enable you to reach your own target audience. You will get to know how YouTube goes about in ranking videos.

Key learnings:

Work with YouTube’s algorithms to rank your videos higher in searches
How to use the right video keywords and optimize your own channel
Getting the right promotion to rank your content higher

23rd Module:

This is all about expansion into other markets and getting other traffic types. You will know when it is time to expand and scale your business through content and business acquisitions. See that reinvesting in this business of yours is a very sound strategy to follow.

Key learnings:

Trying other strategies for traffic generation to complement what is currently working
How to do split A/B testing
Learn how to properly use Pinterest for your site

24th Module:

Finally, you will know the importance of having a master plan for all of these picked up strategies. This will be your blueprint towards implementing your key learnings from this course. You will have to strictly follow this plan so that you realize your target goal – increased traffic to your sites.

How To Get The Traffic Secrets Book And Course

I mentioned earlier in this article that Russell really intended to give away this book for free and which is why he bought it from John Reese. He is intending to launch this book before the end of 2019 and I strongly recommend that you get it ASAP.

This Traffic Secrets book will probably be free and all that is required from you is to pay for its shipping and related handling. It is a different matter if you would like to get the course.

Right now, there are 3 ways that you can follow in order to get this Traffic Secrets package that Russell Brunson had written. They are:

Choice A: Get Traffic Secrets Through the Funnel Builder Secrets Plan

Funnel Builder Secrets is a package where you can get this book and course for free.

You will also be able to get your very own ClickFunnels enterprise account. ClickFunnels is an integrated sales funnel building program that Russell Brunson is one of the creators. You are right to say that the traffic concept that you have worked with earlier, will be going to the funnels that will be handled by this program.

Through this ClickFunnels enterprise account, you can do any of the following:

Autoresponder email service included
Developing your item’s website with a hosting service
Comes with membership site application
A/B testing capability

I suggest that you check my article on ClickFunnels for this will explain how you can use this software.

What Is ClickFunnels Used For? A Powerful Tool for Online Entrepreneurs

You will also get access to these pieces of training and memberships:

Funnel Hacks Masterclass
Funnel Builder Secrets Training
Traffic Secrets Membership
Unlimited Funnels Bonus

Also, depending on the Funnel Builder Secrets plan that you will be getting, you can access the Funnel Scripts program talked about earlier in this article for a minimum of 6 months to a year.

Choice B: Through The One Funnel Away (OFA) Upsell

This is a unique 30-day challenge where you will work with Russell and several of his team members to create a plan that will have your funnel in place within this time. The premise here is that you have lost almost everything except your knowledge. You are working your way to getting back on top again with a funnel.

You can read this article to know a lot more about this challenge:

30 Days Russell Brunson Book Review: PDF Download and One Funnel Away

You will pay an additional $297 to buy Traffic Secrets course in this OFA bundle.

Choice C: Through Any Russell Brunson Books Upsell

Remember the first 2 books in the trilogy discussed earlier?

If you purchase any Russell Brunson books, you can also choose to buy Traffic Secrets course. You will also pay $297 just like in Choice B.

If you find these purchase options still expensive, consider that this you will just be paying one time here. In exchange, you will have permanent access to this Traffic Secrets course, and as of now, these lessons are very important to totally understand traffic.

This Traffic Secrets ClickFunnels package will pay for itself sooner than you notice. Just remember what happened to Russell after he paid Jim for this product. You could end just like him in the end.

Traffic Secrets Book By Russell Brunson (Get The Million Dollar Course NOW)

What Is Traffic Secrets All About?

What Will You Learn From Traffic Secrets

How To Get The Traffic Secrets Book And Course

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